The welcome sequence is the courting, getting to know you. Think chocolate and flowers part of the relationship.
5. Email #5: Offer – This is the email where you finally make your offer. If someone is new to your list it may be hard for you to go straight to a high dollar offer. What can you offer that is high value but at a lower investment point? For me this would be a 1 hr strategy session. But you could have an e-book, video series, mini-course. Really the options are endless.
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