This post was originally published on (12/15/15) and updated on (7/2/18).
Engaging and connecting in Facebook groups has been an amazing business and relationship builder for me. Many of my clients get frustrated with what to post, how to engage and how it all works. The key is to find groups that have a vibe you like and that might have people who fit your target audience. The most important thing is not to go into Facebook groups completely hell bent on finding clients. That will likely get you kicked out of groups and people can smell salesy posts right away.
So you’re probably wondering how to actually get this right. Well first be authentic and share valuable tips and nuggets that don’t link to your website or pages. No matter how much information you share people will always need more help to apply what you teach and now you will be their go to person or at someone they can refer to others who need what you offer.
I have my Facebook group introductions down to a science and it’s always led me to meeting new people, getting new clients and more opportunities. In the first quarter of this year I was interviewed on 3 podcasts, did 2 guests posts and gained some great clients and friends through Facebook group engagements. Download the cheat sheet below for tips on building relationships through Facebook groups.
Here are some tips to get you started:
1. Read the rules – Most groups have rules and days when you can promote your page or business. Abide by the rules it will keep you from getting kicked out.
2. Introduce Yourself – This seems obvious but lots of people join groups and do the fly on the wall thing. Don’t be that person. Jump in and introduce yourself. My intros are the winners in my Facebook group engagements. You can snag my intro and the formula to make you’re amazing intro below.
3. Support and Celebrate – I don’t want you to be disingenuous. Truly encourage, cheer on and support those who post their wins. If someone needs help and you have a resource or tip share it.
4. Share value and expert advice – Use the group to share valuable resources that showcase you as an expert. For example: sharing a recipe if you are a fitness coach. The recipe doesn’t lead back to you in anyway it just shows you are the expert and over time people will start to identify as the health or fitness expert in the group. This is super valuable because nothing gets you hired like a recommendation or when someone tags you as an expert.
Want my cheat sheat for what to post in groups?
How to Standout in Facebook Groups
Download it today!