Realtors in San Diego are a dime a dozen and I’m sure that goes for your area too. Everyone is either a realtor or knows someone who is. When I began the home buying process the decision for who to use was easy. We had a relationship with our realtor and trusted that she would guide us seamlessly through out the process. So how do you stand out in the crowded real estate marketplace? You can’t just go by word of mouth these days. We all know the minute we need something we “GOOGLE it!” The results we find on Google can be overwhelming but it’s easy to be a shiny needle in a haystack if you’re using social media wisely!
Here are 5 tips staying relevant on social media and marketing your realty business online.
- Create an actual Facebook business page.
Facebook is for people who are looking to waste time, see what’s happening in the world of friends or to be entertained. No one comes on to Facebook to buy a house. Right!? Well yes and no. While it is true Facebook is not a platform where people come to shop, we always feel compelled to ask our friends and family to give us their best recommendations when we’re doing research on #allthethings. Having a page with actual content that can be found easily is key. Did you know Facebook will penalize you for creating business posts and conducting business on your personal page? Facebook jail is a real thing. So go on and make a page! Take the time to create a complete profile, encourage past clients to post reviews. If you’re visible on social media and creating valuable content then you’re golden.
- Use beautiful images
It comes without question that you should share beautiful photos of the homes you are listing. But also make sure you have an amazing headshot. Headshots can be your first online introduction to a potential homebuyer. If you Google realtor headshots everyone is doing the same thing. Go ahead and look. I’ll wait. Yep you see it too. Arms crossed with suit or some corporate-ish look. Each photo is like a cookie cutter of the last realtor photo in the search.I’m not shaming corporate headshots but in this day and age of reality TV and Facebook Live people want authenticity. Get some photos done that reflect your brand. In San Diego for realtor headshots we recommend OG Headshots. In addition to headshots being on point, do share beautiful photos of behind the scenes. Sharing your back story is such a great way of creating connection.
What sets realtors apart is creating trust with current and potential homebuyers. When you share your behind the scenes, valuable tips, and genuine passion for real estate; clients will fall in love with you. Create posts that are not just about selling a house but actually provide a glimpse of your story this is when you catch lightning.
- Teach people and showcase your expertise.
You're a realtor. You sell houses. But you are far more than that. You are a wealth of knowledge. People want to pick your brain. So let them. Just do it in a way that it benefits you as well. How you ask? Well create content that teaches, informs and is shareable. You’ve seen so much in the process of helping others buy and sell homes. Create content that highlights potential concerns of your clients. “10 things to look for in a older home.” “Neighborhoods in XYZ area with 10/10 schools.” “Resource guide for local home repair or home maintenance services.” I had so many questions when I purchased my home these resources would have saved me hours down the internet rabbit hole.
- Consistency matters!
Let your audience know what to expect and give them a reason to tune in again. Even with past clients who are not in the homebuying phase you can share DIY’s, maintenance tips and resources. Pick a day of the week and commit to sharing quality content on one area.Here’s a few examples:
*Highlight local partners (pest control, lawn care, painters, remodelers)
Remember connections outside of your team = increase visibility for your company.
Staying connected with past clients is a step that many fail to follow through on.Past clients will exalt your praises and make others fall in love with you. But…it’s up to you to keep them in your net. Don’t discard your old clients they are your most valuable tool.
Video is absolutely the way to break through social media noise! Video’s can be of you, past clients or even slideshows with music can make a big difference. Use live video to share home walk throughs or a quick preview on open house day. The video options are endless.
Here’s a great example of a recent video that didn’t require me to even be on screen. Except for a small snapchat clip that I included! 😉 But that’s really just a small bit.
Remember visibility is key. Keep grinding folks!
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