You have a Facebook group. It’s going to be amazing or maybe it already is amazing but that’s all subjective. Here’s the thing. Groups are great if you add value to them. They are a great tool for positioning yourself as an expert. Groups serve you and the people in them best when they get to join of their own volition.
Facebook is a busy platform and you are trying to weed through the noise to reach your target audience. Your audience is in their little corner of the world working on silencing that noise, reducing notifications and narrowing down where to put there attention when they come on social media. The most important thing to remember is people don't come on social media to purchase things. They come on social media to be entertained, escape real life, connect with others or find out what’s trending. Re-read that last sentence a few times. It’s a biggie!
When you add someone to your Facebook group it’s kinda like showing up at someone’s house unannounced and selling them a vacuum cleaner. I don’t know about you but I get irritated when people solicit at my door. You might be feeling a bit uncomfortable as you’re reading this. Breathe! Now you get to do this right! Truth be told…I’ve done this exact same thing in the past. **insert face palm** Before I knew better I got giddy and added a bunch of my friends to a group. (Dear friends, please accept this as my formal apology.) But here’s what happened when I did that…NOTHING! People didn’t participate. No one bought my services or referred me. Honestly the group was just crickets with an occasional chime in from a friend. The purpose of the group was lost to everyone because I added them and I never gave them the time to process what the group was about and make a decision to join on their own.
So here’s the steps to creating a great group and having people who are excited to be there.
1. Be clear in your group name and description. What is the purpose of this group? Who is the group for? Why should they care?
2. Be a resource, not a sales pitch.
Use your power and knowledge to be a resource to your target audience. If you sell nutritional products share news about health trends. If you sell cosmetics share videos and tutorials on how to apply makeup. You don’t always need to highlight your product. Think of complimentary information you can share.
2. Invite people to your group.
Here’s my two preferred methods:
a. Announce your group on your personal or business page.
b. Share a story about something happening in your group.
c. Email your customers or clients and invite them to your group.
i.e “Tonight I’m sharing xyz in my private group. If you want an invite let me know in the comments below.” Then private msg those who want access with a link to your group. Don’t just add them. That is too passive of an action and again will lead to people forgetting they even asked to be part of your group or lack of participation.
When you put the ball in your audiences court and they say “Yes, I want an invite,” that is immediately qualifying that person as someone interested in what you offer. Does this take time? Yes, but wouldn’t you rather have people in your group who want to be there. Or would you prefer a random assortment of highly irritated people who feel like someone’s trying to sell them a vacuum cleaner?
What are you Facebook group struggles? Comment below.